Postage labels or frama labels as they are also called, are the rage in countries such as West Germany, Australia and Switzerland. Like postage stamps, people have come to realise that they are actually miniature art pieces.
Postage labels were first introduced in Singapore in April 1988 as part of the plan to improve customer services. Customers can buy postage labels at any time of the day from these self-service coin-operated machines installed at strategic locations. For customers this means convenience: no more trips to the post office to buy stamps. You can also keep these labels for use anytime you need them.
We started off with 15 machines and will progressively increase the number of machines. Each machine has its own identification number which appears on the label. For example No. 1 is the General Post Office machine number.
We have launched two designs since the introduction of our postage label vending machines. The first design showed Singapore Telecom's logo. The current design shows three images of the lion head in bright red. The new design which will be released in September features the Fullerton Building, site of the General Post Office, in all its grandeur. The Fullerton Building stands on the site of the former Fort Fullerton. Named after Robert Fullerton who was the Governor of Singapore from 1826 to 1829, this stately building was completed in 1928. The architects were a Shanghai firm, Keys & Dowdeswell which also designed other government buildings at that time.
The design is meticulously executed by Leo Teck Chong and printed by Almex Control Systems Ltd. UK, supplier of the postage label vending machines. The brown colour replicates beautifully this monumental architectural masterpiece which has a pseudo-classical style.
